West Wisconsin Avenue – downtown’s grandest Avenue – is alive today with new commercial developments, a booming residential base and attractions and events driving economic growth, establishing itself as downtown’s premier destination. Along West Wisconsin Avenue, you will find the newly opened 3rd St. Market Hall, home to a variety of vendors and activities inviting downtown’s 83,000+ employees to eat, drink and play. Annually, over 3 million visitors travel from near and far to attend conventions at the Wisconsin Center, performances at the state-of-the-art Bradley Symphony Center, and of course, experience the Milwaukee Night Market, an event that brings over 100 local vendors, artists and performers to the heart of Westown.